WHICH FILMS WILL HIT BIG?
哪部电影会大获全胜？
Following up the success of the Second Quarter won't be easy, but there aresome very strong films in the Third Quarter. For instance, Minions is already wellon its way to becoming the next member of the $1 billion global club. We takea look at some of the stronger films opening this quarter as well as the positive/negative factors that will influence how they perform at the box office:
续写第二季度的辉煌并非易事，但第三季度也有一些非常强势的电影。例如，《小黄人大眼萌》已经稳步迈向下一个10亿全球票房俱乐部席位。我们不妨来逐个检视这个季度的强势电影，条分缕析其正/反面因素对票房表现的影响：
MISSION: IMPOSSIBLE - ROGUE NATION
《碟中谍5：神秘国度》
PROS 优势：
● Reaction to the first two trailers have been veryenthusiastic.
● Tom Cruise is already generating plenty ofpublicity for his daring stunt on the side of anairplane.
● There’s a ton of goodwill left over from thewildly popular Ghost Protocol. That film earned$695 million globally.
● 首发两部预告片反响非常热烈
● 汤姆·克鲁斯以其在飞机外侧大胆惊险的动作已为本片带来了大量的曝光。
● 由广受欢迎的《幽灵协议》留下的大量好声誉。该片全球收益6.95亿美元。
CONS 劣势：
● Another wave of negative press for Scientology hitrecently, and that’s never good for Cruise’simage.
● A franchise as old as Mission:Impossible couldstart to drop with any film.
● Ant-Man and Pixels could steal away theattention of male moviegoers.
● 另一波山达基教会（又译科学神教）负面新闻近期来袭，这对克鲁斯形象从来不是件好事。
● 一个如《碟中谍》这般陈旧的系列有随时下滑的可能。
● 《蚁人》与《像素大战》可能会偷走男性影迷的关注。
FANTASTIC FOUR
《神奇四侠》
PROS 优势：
● Rebooting the franchise with a cast of acclaimedyoung actors is a very wise move.
● The shift to a “grittier”, dramatic tone issomething fans of the series have wanted since themore colorful, kid-friendly take of the original twomovies.
● Social media activity is quite strong this far out.Facebook activity is particularly encouraging.
● 以广受好评的年轻演员卡司阵容重启该系列是非常明智的举动。
● 自五彩缤纷、儿童味十足的两部旧版电影以来，转变为“更刚猛”、更富戏剧性格调是该系列粉丝所期待的。
● 社交媒体活动迄今相当强劲，脸谱活动尤其令人鼓舞。
CONS 劣势：
● Waves of negative buzz have been buildinglately, largely driven by rumors surrounding thedirector’s on-set approach.
● The late summer market looks competitive enoughas is, so Fantastic Four will really need to deliverin order to stand out.
● Reboots are very common days⋯will casual viewerscare about another Fantastic Four movie?
● 最近大波负面争议袭来，大多数源于围绕导演执导方式的传言。
● 夏末市场看起来已经竞争十足，所以《神奇四侠》真的需要实力才能脱颖而出。
● 影片重启已是家常便饭...普通观众会关心另一集《神奇四侠》电影吗？
STRAIGHT OUTTACOMPTON
《冲出康普顿》
PROS 优势：
● Reactions to the first trailer were overwhelminglypositive. The R-rated version generated a lot of buzz.
● 2015 is a massive year for Universal,and we are confident that their marketing campaign will continue to connect in a big way.
● We think that the $20.5million opening weekend that Notorious managed in 2009 is only the tip of the iceberg in terms of what rap biopics can accomplish.
● Ice Cube and Dr. Dre are not shying away from aggressively promoting the film.
● 首款预告片反响非常积极。R级版本引发大量热议。
● 2015年对环球影业来说是个重磅之年，我们相信其市场营销活动将精彩迭出掷地有声。
● 我们认为，依据说唱歌星传记片能达成的业绩，2009年《匪帮说唱传奇》赢得的2050万美元首周票房只是冰山一角。
● 艾斯·库珀与安德烈·罗米尔·扬不会回避电影的积极推广。
CONS 劣势：
● Notorious was very front-loaded: it earned only $36.8 million total after an impressive debut. We’re hoping the same problem doesn’t hurtStraight Outta Compton.
● 《匪帮说唱传奇》前期非常吃重：影片首映令人印象深刻，但其后总共票房收获仅3680万美元。我们谨此希望同样的问题不会困扰《冲出康普顿》。
WE ARE YOUR FRIENDS
《我们是你的朋友》
PROS 优势：
● After stumbling a bit, star Zac Efron’s drawing power is definitely back following the success of Neighbors
● Reactions to the first trailer are encouraging
● Co-star Emily Ratajkowski is poised to break out.
● 明星扎克·埃夫隆跌跌绊绊有一阵子，但在《邻居大战》东山再起后，吸引力确实回来了。
● 首款预告片的反应令人鼓舞。
● 配角艾米丽·拉塔科夫斯基正蓄势待发。
CONS 劣势：
● The end of August can be a very slow time at the box office.
● Teen crowds in North America are more unreliable than they ever have been.
● 8月底的票房可以是缓慢傲人的时段。
● 北美青少年人群比以往任何时候都更不靠谱。
THE TRANSPORTER REFUELED
《玩命快递4》
PROS 优势：
● The trailer has generated some positive reactions on social media.
● This could appeal to many of the same moviegoers that just turned Furious 7 into a colossal hit.
● This is likely to be a big hit in Europe and other key international markets.
● 预告片在社交媒体上产生积极响应。
● 这可能吸引那些令《速度与激情7》成为巨大成功的相同的电影观众。
● 这很可能强势冲击欧洲，以及其他关键的国际市场。
CONS 劣势：
● 2005’s Transporter 2 with Jason Statham earned only $43 million in North America, so this isn’t exactly ajuggernaut franchise.
● Labor Day weekend is still the slowest weekend of the year in North America.
● 2005年杰森·斯坦森主演的《玩命快递2》在北美只收获了4300万美元，所以这并非板上钉钉的重磅系列。
● 劳动节周末仍是北美一年中最缓慢的周末。
THE PERFECTGUY
The Perfect Guy
PROS 优势：
● This could connect with the same crowds that turned The Boy Next Door into a modest hit earlier this year.
● The folks at Sony definitely know how to market films like this. The studio has released a handful of successful titles in the genre.
● Reactions to the first trailer have been mostly positive.
● 这可能会触动《隔壁的男孩》的同一观影人群，他们今年早些时候为《隔壁的男孩》带来了些小动静。
● 索尼人员绝对懂得如何营销该类电影。该工作室已发布了几个成功的该类型作品。
● 首款预告片反应大多是正面的。
CONS 劣势：
● There definitely seems to be a ceiling for films in this genre. Breakout potential appears limited.
● Opening against another thriller, The Visit, could prove difficult.
● 肯定地，这类电影似乎有最高限制，想一飞冲天潜力似乎有限。
● 首映对战另一部惊悚片《探访惊魂》，可能会很困难。