时间：2014年03月19日
地点：北京国际会议中心
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演讲人：奚皓 / Derek Xi
职务： 区域经理 / Geo Product Manager
公司： 英特尔 / Intel |
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演讲主题： 英特尔让电视无处不在 / Intel Powers TV any where
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| 人们爱电视，更希望把更好的用户体验别通过使更智能的机顶盒、 更智能的视频网关和更智能的播放设备来实现。当这些设备更智能，他们就可以做的更多。移动互联网的发展带来音视频数据流量呈指数性加速增长，全球的运营商们都在努力应对这一挑战。
作为服务提供商为了适应这些变化，特别是由 OTT 产品带来的客户需求，他们必须寻找新的技术来提供新的用户体验。这包括漂亮直观的用户界面，增加新服务和应用程序的能力，如游戏、 多屏体验，比如在超极本™ 设备，一体机上观看付费电视，同时还需要一个具有快速部署的能力的平台。
为满足这些需求，英特尔推出了英特尔 ® 媒体网关解决方案，面向流媒体应用的英特尔媒体处理解决方案。
世界各地的服务提供商正在使用英特尔 ® 技术完全重塑电视体验。
People love television. We're taking that experience to the next level by making your set-top box, video gateway, and TV viewing devices smarter. And when they're smarter, they can do more. As audio and video traffic over wireless networks has grown exponentially, operators around the world have struggled to deal with managing the challenge.
As service providers meet the changing expectations from their customers, driven in many cases by retail OTT products, they're looking for technology that provides great consumer experiences. This includes beautiful, visually-based user interfaces, the ability to add new services and applications like gaming, multi-screen usages including the ability to watch your pay TV on Ultrabook™ devices and all-in-one PCs, and a platform that allows rapid deployment.
To address these needs, Intel will launch the Intel® Media Server Reference Design (MSRD) at TV Connect, and key technologies for steaming media processing on Intel® architecture based platform.
Service providers around the world are using Intel® technology to completely reinvent the TV experience
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演讲人：高军良
职务：爱立信中国副总裁/ 广电及新媒体客户部总经理
公司：爱立信
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演讲主题：融合时代的媒体与网络运营探讨/ Discussion on Media and network operation in the age of converging
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| 整体演讲从新媒体在全球及中国市场的典型现象以及关键技术要素对产业链影响的角度阐述爱立信对融合时代多媒体运营环境的基本判断。
基于爱立信对中国市场的洞察，探讨中国新媒体浪潮的特点，以及这些变化对市场的影响和对关键运营参与者的挑战。基于爱立信参与全球市场的经验和体会提出变革挑战的应对之道。介绍爱立信在全球媒体及网络产业体系中的主要能力布局和战略投入，以及在中国市场的服务设想。
The speech explains Ericsson's basic estimationonmultimedia operational environment in the age of converging, based on typical phenomena of new media in China and global market, as well as influence on industry chain by key technical elements.
Based on insight into Chinese market by Ericsson, characteristics of the tide of china's new media was discussed, along with impact to market and challenges to key operational participants. Ways to cope the challenge from change will be brought up based on Ericsson's experienceand participation of global market. Ericsson's major competence structure and strategic investment in global media and network industry will be introduced, together with service plan in Chinese market.
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演讲人：Caspar Herzberg
职务： 亚太地区，日本及大中华区副总裁
公司： 思科咨询服务公司
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今年是万物互联的一个关键点，它的影响力将超过以往整个互联网革命的 10 倍以上。每天会有更多的设备连接到互联网上，我们的工作方式，运作方式，学习方式和消费娱乐方式已经被永远改变了。世界每天都在从这些连接中产生越来越多的数据，每个企业都希望做出更多的可使他们更快捷的数据驱动决策。而消费者则想要根据自己的要求，得到更多个性化和便捷的服务。因此，市场中领导者和追随者之间的差异就是充分利用其数据的能力，使企业变得更加灵活敏捷，并在节约开支的同时，击败其他的竞争者。用最好的信息业务，赢得胜利！了解一下，为什么许多全世界领先的有线电视运营商都在利用这一新技术，来克服他们今天所面临的最大挑战。
This year is the pivot point for the Internet of Everything. It will be 10 times more impactful than the whole Internet revolution has been. More devices are connected to the Internet everyday. The way we work, we play, learn and consume entertainment are changed forever. The world is generating more and more data every day from these connections. Every business wants to make more data-driven decisions, and make them faster. Consumers want to have more personalized and convenient services based on their data. So the difference between the leaders and followers in the market is the ability to leverage their data to gain more agility, save money, and beat out their competition. The business with the best information, wins! Learn about how some of the leading cable operators in the world are leveraging this new technology to overcome the biggest challenges facing them today.
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演讲人： 张大勇 / Zhangdayong
职务： 媒体运营商事业部副总经理
Vice General Manager
Media Carriers Technology and Solution Division
公司： 新奥特（北京）视频技术有限公司
China Digital Video (Beijing) Limited
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演讲主题： 媒体运营技术架构演进与创新/ The Innovation and Evolution of Media Operation Technology Architecture
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当前，互联网尤其是移动互联网的理念与技术对媒体运营产生了深远的影响，互联网化已成为媒体继数字化、数据化、网络化之后的又一发展趋势。作为广电网络公司、广电新媒体公司、网络广播电视台等媒体运营商，经过几年的探索与实践，构建了基本的运营技术系统，开展了多种业务实践，同时，也面临着业务创新发展与技术架构演进的新的挑战。本报告结合新奥特与多家媒体运营商的长期深入合作的基础与项目实践，分析了当前媒体运营商的发展现状、提出了技术架构演进的趋势与创新思路，希望能够为媒体运营商的业务创新、技术创新、运营创新提供决策参考。
Abstract: Nowadays, Internet, especially the principle and technology of mobile internethas profoundly impactedon media operation.Following the proliferation of digitization,datamation and networking, the internethas become thenew trend of media industry.Media operators of cable network, new media and network TV haveestablished fundamental operating technology system and developed several practical services during these years. Meanwhile, they are still facing the challenges of services development innovation and technology structure evolution.Based onthe project experiencesfromChina Digital Video (Beijing) Limited and several other media operators,this report analyzesthe development situation of major media operators andpresentsthe new thoughtsfortechnology architecture innovation trends. Wish this report could beareference formedia operatorsto maketheirdecisions forinnovation ofservices, technology and operation.
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演讲人： 王兴军 / Robert Wang
职务： 董事长 / Chairman
公司： 北京数字太和科技有限责任公司
Unitend Technologies Inc
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演讲主题： 可管可控的广播网和互联网的耦合是视频服务的未来/ DRM+DVB+OTT: The Future of Video Services
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互联网的 OTT 服务发展迅猛，但受制于网络带宽、内容版权和政策制约，将面临发展瓶颈。在互联网时代，广电的直播服务仍是刚性需求，但孤立于互联网之外的广播服务将没有未来。广电网络的优势是广播带宽、可管可控和优质服务，但其发展受制于机顶盒和条件接收系统以及封闭的商业模式。互联网视频和广电视频服务模式都需要转型、都需要可管可控、都需要多屏服务、都需要提升用户感受，两者在模式、技术、政策和产业链等多方面是天然的互补，但都缺失在双向、智能多屏环境下的可管可控机制。中国面向 DVB+OTT 的 DRM 标准即将颁布，带有 DRM 的家庭电视路由器将是代表未来多屏服务的最佳解决方案。
The internet OTT services achieved a rapid development during the past decade. However, a bottom neck will be reached in the recent future due to the network bandwidth, the copyright and policy constraints.
In the internet age, demand for live radio and television programs still exists, yet its market is vague if the traditional mean of distribution is isolated from internet platform.
Even though the traditional broadcasting benefits from its advantages of larger bandwidth, DRM system, and quality services, some factors, for instance, the CA system within the set-top box and the conservative business model hinder its prosperity.
Transformations can happen for both OTT and DVB with regard to DRM service, multi-screen service, and enhanced user experience.
OTT and DVB are natural complement of each other in terms of operational model, technology, policy, and industry chain. They both need however the controllable mechanisms in two-way and multi-screen service. With the expected promulgation of China DRM standard of DVB+OTT, the Home Internet TV Router with DRM configuration will make the future of multi-screen services prosperous. |
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演讲人： 刘竹 / Jessie Liu i
职务： 副总裁 / Vice President
公司： 上海云视科技有限公司
Cloud Vision Networks Technology Co.,Ltd.
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演讲主题： 云相连，视互通”有线网络的互联网思维； / Connect Cloud Services, Interwork Videos ' --The Internet Thinking of Cable Network
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抗击 IPTV 的侵蚀，广电有线网络不得不进行双向网络的改造，但 IPTV 的实质是全国一张网的云服务，终端价值才有体现。应对互联网视频的用户流失，广电祭起了 DVB+OTT 的宝剑，但 OTT 的实质是剑指广电有线网络的家庭用户。
“云相连，视互联”一文首次应用互联网思维来思考广电有线运营商目前的困境，创新地提出，先以广电“微云服务，相互连接”的概念，实现广电有线用户一体的目标，同时通过“视频的互通”，将服务“有线电视用户”的业务转向“移动屏幕用户”，跨界到互联网的范畴。文中指出“云相连，视互通”才是“广电有线运营商”三网融合的唯一出路。
To fight against the erosion of IPTV, CATV networks have to achieve the two-way network transformation. But the essence of IPTV is cloud services based on one single national network , which embodies the terminal value. To deal with the losing of internet video subscribers, the cable operators take DVB+OTT as a powerful tool. But substantially, OTT aims at the family subscribers of CATV.
Internet thinkingis applied to the paper, ‘Connect Cloud Services, Interwork Videos', for the first time to thinking about the current dilemma of cable operators. This paper creatively proposes that ‘Connecting each other with cloud services' achieves the cable operators and subscribers becoming one flesh and crossover to internet, turns serving ‘CATV subscribers' to serving ‘mobile screen subscribers' by ‘Interwork Videos'. The paper points out that ‘Connect Cloud Services, Interwork Videos' is the cable operators' only way out of the convergence of the telecommunication, Internet and broadcasting networks into one complete system.
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演讲人：郝爽/Haoshuang
职务： 数字媒体事业部高级产品总监 / Senior Product Director
公司： 浪潮集团
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演讲主题：浪潮智能网关及家庭云互联解决方案 Inspur Intelligence Gateway Home Cloud Solution
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基于公有的云提供诸多好处，包括几乎无限制的存储，任何地方、任何时候访问和内容，可以轻松共享。但在今天以及未来的担忧是用互联网云在不同在线服务之间，来共享和同步个人数据的隐私和安全问题。在媒体行业，更多挑战来自于如何高效率同时在最优化带宽利用下，获得喜爱的内容。
浪潮家庭媒体云提供了对这些问题的解决方案：一个真正的家庭媒体云环境。采用一个可控的终端在一个可控制位置——您的家庭网络。个性化的云应用程序从一个集中位置运行。图片、电影、歌曲和工作文件轻松地共享和连接家庭设备之间同步。广播电视运营商能够借助家庭媒体云提供内容聚合的OTT服务，实现从宽带和增值业务的盈利。
The Public-based cloud offers many benefits, including virtually unlimited storage, anywhere, anytime access and the easy sharing of content. But with it comes concerns about the sharing and synching of personal data between different online services as well as privacy and security of your data, today and in the future. In Media Industry, more challenge is that how to get your favorite content with very high efficiency, as well as optimize bandwidth usage.
Inspur Home Media Cloud offers a solution to these concerns: A true home media cloud environment. Just use one controlled terminal in one controlled location-your home network. Personalized cloud applications are run from one centralized location. And pictures, movies, songs and work files are easily shared and synchronized between connected home devices. TV & Media Operators can leverage Inspur home media cloud to provide content aggregated OTT services, monetize from broadband and value-added services.
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本日程更新时间：2014年03月5日